An Entrepreneurial Superpower

One of my entrepreneurial superpowers is asking questions at scale. Before I started Ancestry I went to libraries and conferences and asked questions. I learned why and how people do genealogy, best books and tools, etc. When we had 1M monthly users I ran surveys to learn more about them. I learned our visitors spent $528 per year on genealogy. They bought more than 20 things including family tree software and data CD ROMs. Multiplied...
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