TiVo, whose DVRs are already a fixture in about 1.3 million homes. TiVo is developing a technology infrastructure that would enable content owners to pay for exposure in search results for video, TiVo President Martin Yudkovitz said in a recent interview. The system will enable TiVo subscribers to type in a search for Julia Roberts on their DVR, for example, to find a list of video clips or films featuring the actress. Marketers would be able to pay for greater visibility in those search results.
Since becoming addicted to the Folio VIEWS desktop search engine many years ago for managing all my personal information, I have hoped for the day when text, audio, and video would be as easily manageable and searchable. TiVo’s plans are extremely interesting to me. I love the shift of power away from broadcasters and news editors to individual consumers of information who can search for and find whatever they want whenever they want it.
Two of Infobase Ventures companies also plan to get in on the act. LDSAudio.com hopes to develop audio search technologies and to synchronize text and audio content for personal research and for use in presentations. Worldhistory.com plans to work with historical television and film broadcasters and archives to catalog clips and programs with metadata. Using a typical search engine, consumers will be able to find historical video clips or documentaries on topics of interest to them.
It’s a shame that today most people watch whatever is on TV at any given moment. Knowing when valuable programs are airing, and then setting your PVR to record them, and then watching the programs at your convenience is far better. When people can choose what and when they want to learn, human intelligence will dramatically increase and our enjoyment in life grows as well. No wonder FCC Chairman Michael Powell called the TiVo “God’s machine.”
I wonder what Powell will call the device we all use in 5-10 years that has multiple terabytes of storage, broadband wireless access to the internet and search engines, personal preferences that download, index, and store all the text, audio, and video content you could ever want, and is small and portable.
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