High tech agriculture

If I were a small farmer, what would I do? I just read in my latest issue of Wired Magazine (March 2004, p. 44) about an amazing tractor that basically drives itself using navigation software and satellite guidance. The onboard computer is powerful and the rig is completely wired. Its autopilot is GPS-guided, and after the farmer inputs speed and row width guides the tractor “on a path accurate to within 1 inch.” Its software “sets fertilizer and seed distribution levels, reads and records topographic maps, and monitors crop yield.” A Wired article in 1996 about Smart Farms predicted a major change in agricultural production as technology caught hold. They said it was coming, and now some of it is here.

Large corporate farming interests invest in technology, boost productivity, and make it nearly impossible for the smaller farms to stay in business. Thus the cry for continuing farm subsidies. I wonder how effective cooperative US farmer ventures could be to compete with global agribusiness? I think if I were a small farmer, I would look at the technology that is available now, and find a way to get big or team up with others so that I could benefit from these latest advances.

Leave a Reply


More Posts

Soar.com Logo Design

Some of you know that my partners and I are launching a new company that aims to help a billion or more people soar with

Cold Showers Can Benefit Your Health

I hated what I read in the Harvard Business Review last Friday: Cold showers have health benefits. I’ve always ignored people who advocate taking cold

People Like Me Need People Like You

“People Like Me Need People Like You” Someday I’ll write a book about Ancestry.com. I’ll highlight the people who built Ancestry from the ground up–unsung

The Team Coaching Zone Podcast

To listen to this podcast, click HERE. Announcer: Welcome to the Team Coaching Zone podcast. Join your host Dr. Krister Lowe and today’s leading organizational

My Favorite Artist

Artists, poets, and prophets can help us make sense of the craziness that we experience in the world. My favorite artist is Regina Spektor. When

The Coach You Need

When you need a helping hand in life or at work you might decide to hire a coach. There are many amazing executive, career, leadership,

Beware of Taking Advice

Next Friday I get to deliver a keynote at Phoenix’s biggest startup event. But beware of taking advice from me–or anyone else. Startup events are

An Entrepreneurial Superpower

One of my entrepreneurial superpowers is asking questions at scale. Before I started Ancestry I went to libraries and conferences and asked questions. I learned

Paul hopes to bring the strengths message to all 50 states and to 50 countries by 2025.
Contact him so he can help you spark a strengths movement in your area, company, or industry.