Reading List for Internet Execs

I\’m halfway done re-reading Permission Marketing by Seth Godin, the classic text (written in 1999) for internet marketers. This time, in good Tim Sanders fashion, I\’m marking the book up like crazy and making it mine. Permission Marketing was very influential at Problem was, whenever I read a key book, I\’d give my copy away and never see it again.

Finders Keepers, Founders Weepers

I have heard that Ray Noorda (Novell fame) used to say, \”Finders Keepers, Founders Weepers\” to indicate that most of the time inventors and entrepreneurs don\’t end up with much. Business savvy investors and later stage business managers can often clean up for themselves, leaving entrepreneurs with nothing but the pride of knowing what they started.