Yesterday I spent time looking at internet marketing tools (I\’ve purchased and used several over the years). I decided that Web Position Gold\’s web site is perhaps the cleanest and crispest single product ecommerce site that I can ever remember visiting. The layout, design, formatting, and copy is so well done.
Question for readers: what other single product ecommerce sites do you think accomplish their purpose superbly? And why are so few web sites laid out so well?
I\’ve been fortunate in my career to have a business partner, Dan Taggart, who is an expert salesman. In the early 90s, every computer and bookstore that he visited agreed to carry our products. As a telemarketer he is superb. Once when our in-house sales reps were only closing about 20% of incoming calls (to upgrade to our newest CD ROM product), to demonstrate how it should be done, he took 17 consecutive calls and closed 100% of them.
I ordered 5 copies of The Game of Work yesterday for CEOs on my Christmas list this year. It\’s an easy, quick read that shows how every job in every company can be made more productive and more fun by using a \”scorecard\” approach that will help employees measure their own efforts and feel satisfied as they reach goals. Highly Recommended!