Omniture Uses a New Free PR Service

I just read a press release from Omniture stating there were more than 3,000 site implementations last year. Omniture is one of the most exciting companies in Utah. And they are in one of the fastest growing industries. Yesterday I saw a prediction that web analytics will reach $11 billion in revenue by 2008.

I noticed that the Omniture press release was delivered on i-newswire.com, a free press release I hadn\’t seen before. (It\’s obviously quite new–check out it\’s Alexa traffic growth over the past few months.) This service is similar to PRweb.com and press-world.com. Google News indexes press releases on i-newswire.com and PRweb.com.

All startups should take advantage of these free services which provide distribution to Google and Yahoo News readers. What a great, low-cost way to get your company news directly to end users.

How do I know these services work? Because I found the Omniture press release through them. (And now thousands of my readers will see it as well. I would call that working.)

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