Powering Businesses with Float

I never had much interest in banking or insurance until reading The
Warren Buffett Way last year and realizing how Buffett made his fortune
by investing the \”float\” from his insurance companies. Now I think
about this concept all the time and wonder how it might be applied to
my internet companies.

From the 2004 Berkshire Hathaway Annual report:

\”… Berkshire has access to two
low-cost, non-perilous sources of leverage that allow us to safely own
far more assets than our equity capital alone would permit: deferred
taxes and \”float\”, the funds of others that our insurance business

MarketingSherpa Disappoints?

I\’ve never met a bigger fan of MarketingSherpa
than myself. I\’ve read hundreds of their case studies, attended their
conferences, and purchased many reports. But the latest report on Landing Page Design
(which I\’ve merely glanced through while two of my marketing guys are
reading it cover to cover) may be the first product I\’ve ever been
disappointed by.

The reason is this: I\’m a huge fan of the ClickMap feature of
SiteCatalyst. In fact, years before they added Click Map to their