Online Advertising Forecast for 2010

Piper Jaffray estimates that the total online advertising market will reach $55 billion in 2010. That\’s a 27% CAGR from 2005 levels.

SG Cowen says companies will spend $17.3 billion in paid search and $12.4 billion in other forms of online advertising.

So this is a huge growth industry.

A professor of entrepreneurship once told me that while most start-up companies go out of business in the first five years, he claimed that 80% of businesses started in an industry whose growth rate exceeded 10% annually would be in business after five years.

When 2.0

Phil Burns, aka Phil801, COO of Provo Labs (which will be announced soon), flew to San Jose last night to attend Esther Dyson\’s When 2.0 seminar at Stanford University.

Sometimes you look at the list of speakers and attendees at a conference and you think it would be worth any price and any sacrifice to be there. In this case you\’ve got Ray Ozzie (running Microsoft\’s strategy for Windows Live and Office Live), Mitch Kapor, and key people from Technorati and Riya among others.

Small Business Loans

Many entrepreneurs don\’t know this, but Provo City has a revolving loan fund that typically makes $10,000 to $100,000 loans to companies that are having trouble getting financing. The Provo web site seems to be down right now, but here is a link to a short description of the Provo BDC.

I am serving on the BDC committee. We meet every month or two to consider companies that qualify for these small loans. Roger Andrus works for Provo City and helps companies prepare for their presentations to us.