We entrepreneurs sometimes feel victorious after we have raised capital from family, friends, angels or VCs.
But the pressure and the hard work are just beginning. You have to stretch those dollars until you get to cash flow positive, and it is always difficult to do so. The worst case scenario is to run out of cash before you have built the product or successfully sold it to real customers. Or you are just starting to get customers, but you can\’t afford to spend more money on sales and marketing to attract more.