Apple finally does a subscription model

I think this portends things to come in the music space. An all-you-can eat subscription is SO compelling. Yes, people want to \”own\” their music right now. But that will change. If you can \”rent\” all the music in the world for $9.95 per month, tens of millions of people will do it.

We won\’t even think about \”owning\” vs \”renting\” in the future.

Steve Jobs always attacks the subscription model. But he also said no one would watch video on a 3\” screen. It\’s all part of his strategy to mislead the competition.

InformationWeek | iTunes | Apple iTunes To Sell Monthly TV Show Subscription | March 10, 2006

2 thoughts on “Apple finally does a subscription model

  1. If I understand Multi-Pass correctly, it’s not really a “subscription” in the sense of how the music industry is using the term (which is more like “renting”). The iTunes model is a subscription in the traditional sense of “prepaid purchase at a discount.” Like newspapers and magazines, you can keep the iTunes videos downloaded via Multi-Pass without paying any more money — you can cancel at anytime and keep what you’ve already downloaded.

    There’s some discussion on this here:

    Now, my opinion is that Multi-Pass will be very successful — proving people *still* want to own “their” music and movies. 🙂

  2. You beat me to it Dan. This is quite different than what we have seen from subscription music offers.

    More than anything, this is setting up for the Mac mini to be a media center. This will allow people to connect to their TV and rather than a automatic TIVO each week, one will have an automatic download each week that will be there when you want to watch it.

Leave a Reply


More Posts Logo Design

Some of you know that my partners and I are launching a new company that aims to help a billion or more people soar with

Cold Showers Can Benefit Your Health

I hated what I read in the Harvard Business Review last Friday: Cold showers have health benefits. I’ve always ignored people who advocate taking cold

People Like Me Need People Like You

“People Like Me Need People Like You” Someday I’ll write a book about I’ll highlight the people who built Ancestry from the ground up–unsung

The Team Coaching Zone Podcast

To listen to this podcast, click HERE. Announcer: Welcome to the Team Coaching Zone podcast. Join your host Dr. Krister Lowe and today’s leading organizational

My Favorite Artist

Artists, poets, and prophets can help us make sense of the craziness that we experience in the world. My favorite artist is Regina Spektor. When

The Coach You Need

When you need a helping hand in life or at work you might decide to hire a coach. There are many amazing executive, career, leadership,

Beware of Taking Advice

Next Friday I get to deliver a keynote at Phoenix’s biggest startup event. But beware of taking advice from me–or anyone else. Startup events are

An Entrepreneurial Superpower

One of my entrepreneurial superpowers is asking questions at scale. Before I started Ancestry I went to libraries and conferences and asked questions. I learned

Paul hopes to bring the strengths message to all 50 states and to 50 countries by 2025.
Contact him so he can help you spark a strengths movement in your area, company, or industry.