Demographic Targeting on Google and MSNGoogle Adds Demographic Targeting to

Google has added general demographic information to AdWords according to Media Buyer Planner. Demo targeting is the biggest thing that has happened in Search Engine Marketing in years.

Here\’s the link:

Google Adds Demographic Targeting to AdWords

Microsoft\’s new AdCenter is the biggest threat ever to Google\’s massive and growing revenue stream. And some reports claim that with their individual demographic targeting, AdCenter is already providing better results for advertisers than Google.

Google counters with this ComScore Media Metrix demographic targeting, but that targets the general demographics of site users. While Microsoft has individual demographics on hundreds of millions of Hotmail and Passport users, and can therefore provide targeted search results to an individual.

This is the first Microsoft counter punch in Google\’s 8 year history that actually hit.

Fun stuff to watch.

Unfortunately, AdCenter is still in beta. They opened a 3-hour window for advertisers to sign up. If you missed it, you have to be invited. So most of us will have to wait to try this out.

Leave a Reply


More Posts Logo Design

Some of you know that my partners and I are launching a new company that aims to help a billion or more people soar with

Cold Showers Can Benefit Your Health

I hated what I read in the Harvard Business Review last Friday: Cold showers have health benefits. I’ve always ignored people who advocate taking cold

People Like Me Need People Like You

“People Like Me Need People Like You” Someday I’ll write a book about I’ll highlight the people who built Ancestry from the ground up–unsung

The Team Coaching Zone Podcast

To listen to this podcast, click HERE. Announcer: Welcome to the Team Coaching Zone podcast. Join your host Dr. Krister Lowe and today’s leading organizational

My Favorite Artist

Artists, poets, and prophets can help us make sense of the craziness that we experience in the world. My favorite artist is Regina Spektor. When

The Coach You Need

When you need a helping hand in life or at work you might decide to hire a coach. There are many amazing executive, career, leadership,

Beware of Taking Advice

Next Friday I get to deliver a keynote at Phoenix’s biggest startup event. But beware of taking advice from me–or anyone else. Startup events are

An Entrepreneurial Superpower

One of my entrepreneurial superpowers is asking questions at scale. Before I started Ancestry I went to libraries and conferences and asked questions. I learned

Paul hopes to bring the strengths message to all 50 states and to 50 countries by 2025.
Contact him so he can help you spark a strengths movement in your area, company, or industry.