Influencing Key Influencers

While I was on vacation last week, I caught a USA Today article (I love USA Today) entitled \”Using Blogs for Buzz\” by Kim Hart. You can find her original article about getting bloggers to write about your product on the Washington Post web site.

When Nokia Corp. released its camera smartphone last fall, the marketing campaign cut back on news releases and flashy ads. Instead, the company sent sample products to 50 tech-savvy amateur bloggers with a passion for mobile phones.