Janet Meiners posted today about Google\’s Dynamic Keyword Insertion. Using it she increased her company\’s Google paid clicks by seven times in one month, without increasing her keyword bid prices. She and I both learned this fantastic technique from Jim Ericson (now a VP at Move Networks, another innovative Utah company). If you are doing paid search marketing, you can\’t live without this technique. Thanks, Jim.
Bullhorn 2018 Engage Conference – Keynote Speaker
I’m thrilled to be speaking at Bullhorn’s Engage conference again in June. Bullhorn is such a major player in the staffing industry. I’m always grateful
3 thoughts on “7 Times More Clicks from your Google AdWords Campaign”
[…] As important as it is to increase clickthroughs from your Google/Yahoo/MSN keyword campaigns by using Dynamic Keyword Insertion, it is even more important to match each one of those ads with a customized landing page that will maximize your conversion rate. […]
[…] Paul Allen taught us today about PPC Marketing.
How about this?
How PR beat PPC by 56.3 percent.