Internet Marketing Update

I’m in Hawaii on business, and don’t have time for any thoughtful posts, but here are a few items that I will be exploring more in depth later:

  • Amazon is introducing a pay-per-click network called ClickRiver. Internet marketers need to try this, but it’s in beta right now.
  • Turn.com, a venture funded CPA network is launching today at an O’Reilly Web 2.0 conference, along with 12 other companies. I will definitely ask my portfolio companies to sign up as advertisers and see how well this CPA network works. CPA stands for “cost per action”, so unlike Google where you pay per click, with Turn you pay per lead or pay per sale. Turn, in effect, will be a powerful affiliate for any ecommerce company or other web site. Turn has raised about $18 million, I think, from VCs.
  • Last week MarketingSherpa was acquired by MEC Labs which publishes MarketingExperiments.com. I’ve been telling my Provo Labs Academy members that these are the two most important newsletters for them to read. And now they are under one roof.
  • Comscore has released its first analysis of mobile phone internet access in the U.S. and Europe.
  • The Utah Jazz are 4-0, one of only 3 undefeated teams in the NBA. BYU’s football team broke into the Top 25 for the first time in years. I think they are going to run the table. The sports gods are smiling on Utah. This is turning out to be a very good year for us.

2 thoughts on “Internet Marketing Update

  1. […] Paul Allen, of Utah County’s myfamily.com, predicted in a recent blog that BYU’s football team is “going to run the table.” […]

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