From the Official Google Blog, we learn that Google Video searches will now include links to videos hosted at YouTube, but in the future, Google Video will index “the world’s online video content” wherever it exists.
Starting today, YouTube video results will appear in the Google Video search index: when you click on YouTube thumbnails, you will be taken to YouTube.com to experience the videos. Over time, Google Video will become even more comprehensive as it evolves into a service where you can search for the world’s online video content, irrespective of where it may be hosted.
This actually makes a ton of sense. Google will focus on indexing all the world’s video content, regardless of where it exists, and not try to host it all. There are scores of “YouTube” like sites cropping up everywhere, so one of the major challenges for Google will be how to manage duplicate video content. Many marketers/advertisers will upload their videos to all the video sites they can. It will be interesting to see how Google will rank the results when the same video is hosted in dozens of places. I suppose Google Video and YouTube results might appear first.
The biggest challenge of all may be to avoid indexing all the UGC (user generated crap) that millions of amateur video producers will be posting online.
I was in Las Vegas recently when the CEO of CBS took the stage at CES and showed us a glimpse of the future. As they presented a totally lame video produced in Second Life using some CBS Star Trek content, I began to worry that the future of television will include millions of home-made poor quality video clips with all the intelligence and redeeming value of South Park or Beevis and Butthead, or the kind of fake porn or near porn that Mark Cuban says exists in so much abundance on YouTube.
Mark recently blogged about the the top 20 most played videos on YouTube in December.
Go through the list. Only the StarWars PSA, the Christmas Tree Jump and PowerTool Racing are really user generated content. 3 out of 20.
From there you have a contrived 12 days of Christmas that is one of thousands of promos for Youtube users themselves trying to build a following. Is this social networking at its best?
From there we have commercials or promos for movies, tv shows, blenders, knives, music videos and for a phone company. Then we have the most popular of Youtube videos these days. The fake Porn thumbnail with headlines of: Britney, Paris, whoever, nude, in the shower, wherever, doing whatever. 5 of the top 20 are fake porn.
This is the future of TV and entertainment ?
Thats what Youtube has become. Fake Porn and Commercials. Sure there is still some fun stuff on there and being uploaded, but how long before fake porn just takes over? It was 9 of the top 20 for the week as I write this.
At CES, Michael Dell showed a historic cartoon showing what might have happened if ancients had access to personal computers (Dell computers of course), and he wondered outloud what Spielberg would be doing now if Shakespeare had been producing action movies in the 1500s.
I worry when we start thinking that video is more important than text.
If you haven’t read Neal Postman’s book, Amusing Ourselves to Death, you should.
I hope Google or someone can figure out a way to index all the good, wholesome, uplifting, educational, informative, appropriately entertaining and useful video content and filter out all the rest, at least for those of us who don’t want to fill our minds with garbage. Some of us still believe in the “law of the harvest”–that what you sow, you shall also reap. And some of us want to have all the positive benefits of technology without all the negatives.
Think about it. Stanford hosts the most successful investors and entrepreneurs of all time and posts the full video interviews on their entrepreneur education web site. This is really valuable stuff. Probably get a few thousand views each, if they are lucky. Meanwhile, YouTube gets millions of views of the fake porn videos that Mark Cuban refers to.
Makes you think about the Rise and Fall of the Roman Empire and other civilizations that lost their bearing and got corrupted by entertaining themselves to death (sometimes literally).
Recent polls show that about a third of young people in the U.S. read the bible weekly, but a third have also watched a particularly violent TV show in the last month as well as a violent movie. If you add “a violent or raunchy” web video to the poll, I bet the numbers are much higher.
So if the Bible and Shakespeare and the classics keep fading from popular culture, and our minds become more and more filled with lousy UCG, what will our country look like in the next few decades, and how will we respond to the incredible economic and educational energy coming from China and India and elsewhere in the world?
As a social entrepreneur, I like to look for opportunities to counter the negatives that I see in our culture with new positive things that can be done with modern technology. My focus for the next few years will be on genealogy and connecting families using technology. But I admire other social entrepreneurs who find ways to use modern technology to improve our minds and solve all kinds of problems.
I’m especially excited about Google Book Search and the other projects that are underway to digitize all the books in the world. I haven’t seen any Hitwise or Comscore stats showing the usage of these online projects. But I’m interested to see how many people will use them. I fear that it will be only a fraction of the people who use video search.