Biggest and Best Family History Show Ever

This morning at 3 am I got home from the best family history event I have ever attended.

The Who Do You Think You Are / National History Show ran May 5-7th in London.

The Society of Genealogists decided to combine their annual Family History Show, sponsored by, with the National History Show, which turned out to be a very good idea.

The organizers hoped for 15,000 attendees during the three days, and I think they just about hit their goal.

Dick Eastman has a blog post
about his first day at the show. He obviously enjoyed the event. I have never felt so much enthusiasm and energy at a family history event. I can’t wait till next year. But next time, I’m sure we’ll have booths for and

The first genealogy conference I attended was the 150th anniversary of NEHGS back in 1995 in Boston. I have been to dozens of large and small events since. I have always enjoyed networking, attending classes, and I usually come away with some magazines and books as well from the vendors that are in attendance.

But I have never seen anything like the London National History Show.

There were live events going all the time in the historic National Hall in Olympia. The runaway hit TV show Who Do You Think You Are had celebrities there, and played clips from their TV show. I especially enjoyed Alex Graham’s (executive producer) discussion about how he stumbled into the family history angle for the show (it was originally going to be about telling history through the eyes of a few families) but when he saw Bill (in the original episode) holding a death certificate of a child in his hands, and saw the deep emotion of this moment, for the first time he realized how powerful it is for people to see family documents for the first time, and what powerful television it makes. Initially, he had argued that genealogy is boring and that there would be no traipsing through cemeteries or looking at old family papers. It all changed when he saw Bill with the birth certificate.

Now they have a formula that works, with potentially 3,000 more celebrities on their wish list for future episodes. The series gets about 6 million viewers per week, has switched from BBC2 to BBC1, and is now being licensed to other countries as well, including Canada, France, Germany, and potentially the US. The clips I saw were very engaging.

Of course it’s a simple formula. Any British show that wants to be a smash hit and be exported worldwide just needs to start with the word “Who” and be in the form of a question.

Who’s Line is it Anyway? Who Wants to Be A Millionaire? And now, Who Do You Think You Are? Brilliant. (And I’m saying “brilliant” in my best British accent.)

Speaking of British accents….I tried to call the National Archives to speak to a person there and they had a voice recognition system. I pronounced the person’s name and it said there was no one that matched the name. So I had to use my best English accent, and it actually found the right person. Kind of funny.

This “Who” idea reminds me of another marketing idea I had a few years ago. With the success of the “Chicken Soup” books (what, 90+ million copies sold) and the “For Dummies” series, with hit after hit after hit, I just realized that if I could publish a book called “Chicken Soup for Dummies” that it would be a best-seller in no time.

So back to the Family History Show.

The conference organizers were able to bring together various companies and organizations — not just genealogy lecturers and a few vendors, like we usually have in the states — but media companies (BBC, History Channel, Roots Television), government agencies, dozens of genealogy societies, travel companies, publishers, retailers, software companies, and many others.

There were medieval musicians, bagpipes on occasion, fencing demonstrations, and people in historic military uniforms.

There were theaters in the large open space for discussions and demonstrations by big companies like, Who Do You Think You Are, the BBC and The History Channel. There were “encounter sessions” on dozens of particular topics and some announcements made by vendors.

There were dozens of computers from, The National Archives, and others were visitors took turn searching through the hundreds of millions of records and images to find their ancestors. I found my 7 year old great-great grandfather in an 1851 British Census, living in a household with his grandfather. I felt the emotional impact of finding something out for the first time.

I also bought an authentic 1850 map of Shropshire, where my ancestors lived from a local vendor.

The atmosphere was historic and festive at the same time.

I spoke with a few others who wondered outloud why family history conferences in the states can’t be this exciting and energetic, bringing so many people together in a celebration of our search for heritage.

Obviously, geography makes it harder to pull off a national conference in the US that could get 10-15,000 people together for a family history show. But I don’t think that is the key issue.

I think it is about vision. The people who organize family history conferences would need to reach out, like they did in the UK, and get a variety of groups involved, so that the show would be about genealogy, history, music, culture, celebrity and more.

On the other hand, maybe it can’t be done here unless and until there is a national TV show on family history that is a real hit. I guess we’ll see. It will be fun to see if anyone will be inspired by the London show to try to pull off a really big show here in the states.

What do you think? Can it be done here? What would be the keys?

3 thoughts on “Biggest and Best Family History Show Ever

  1. In the UK we have regular family history fairs organised by companies such as at least every month in rotation at each county town, as well as major Events like the London Show which used to be hosted at the Westminster Halls by the Society of Genealogists. Other National Shows are held at Gateshead and York for Northern England.
    The Family History element at the Olympia show evidenced that this was the aspect of history most in demand.

Leave a Reply


More Posts Logo Design

Some of you know that my partners and I are launching a new company that aims to help a billion or more people soar with

Cold Showers Can Benefit Your Health

I hated what I read in the Harvard Business Review last Friday: Cold showers have health benefits. I’ve always ignored people who advocate taking cold

People Like Me Need People Like You

“People Like Me Need People Like You” Someday I’ll write a book about I’ll highlight the people who built Ancestry from the ground up–unsung

The Team Coaching Zone Podcast

To listen to this podcast, click HERE. Announcer: Welcome to the Team Coaching Zone podcast. Join your host Dr. Krister Lowe and today’s leading organizational

My Favorite Artist

Artists, poets, and prophets can help us make sense of the craziness that we experience in the world. My favorite artist is Regina Spektor. When

The Coach You Need

When you need a helping hand in life or at work you might decide to hire a coach. There are many amazing executive, career, leadership,

Beware of Taking Advice

Next Friday I get to deliver a keynote at Phoenix’s biggest startup event. But beware of taking advice from me–or anyone else. Startup events are

An Entrepreneurial Superpower

One of my entrepreneurial superpowers is asking questions at scale. Before I started Ancestry I went to libraries and conferences and asked questions. I learned

Paul hopes to bring the strengths message to all 50 states and to 50 countries by 2025.
Contact him so he can help you spark a strengths movement in your area, company, or industry.