I am a huge believer in blogging, and have posted before that every CEO should blog, and now I find myself both so busy as a CEO and so concerned about how my blog posts will be read, even though this is my personal blog, that I find myself overanalyzing everything I want to blog about, and usually just concluding, “I’ll just do it later.” Sometimes I learn something incredibly important and want to blog about it, but then I worry about the impact on my industry and what my competitors will do–will they act on this news before my own company does? Sometimes I want to announce great things that are happening at WorldVitalRecords.com, but then realize the PR department ought to be able to do their job without me spoiling the news. Sometimes I find some fantastic news that I want to share, but just don’t have time. Then I find myself a week or two later thinking that what I wanted to blog about is now old news, and no one will want to read my post. (One example is the Amazon Kindle which I’m very excited about. Another is the Google energy initiative which was announced today. Very cool stuff.) I’m in an anti-blog cycle, and I’ve got to break out of it.
I thought I’d start using Twitter as my mini-blog post alternative, and I’ve downloaded Twitterberry, which works great on my Blackberry, but then I don’t connect my Twitters to my paulallen.net web site, so I find myself not Twittering because only 10 or 20 people will probably see my Twitters anyway.
I think I have a couple of ideas about how to break out of this funk. First, I’d like a local developer to help me split my paulallen.net blog into three distinct blogs, but all hosted at the same site and accessible with one click. My WorldVitalRecords.com/genealogy blog posts will go into one bucket; my internet marketing/entrepreneurship posts into another; and then my personal blog posts about religion, politics, philosophy, and current events will go into a third. I’ll also integrate Twitter with my blog, and then I’ll see if I find myself Twittering more.
My blog traffic has also dropped in half this year, since I blog so infrequently, and that is another demotivator.
But, I’m posting now, and have about 10 more posts that I’d like to do in the next few days. Hopefully I will be able to muster the time and energy to do it, and to overcome the psychological barriers that I’m facing.
I noticed Mark Andreesen blogged the other day that he was taking a few days off from posting. How have other bloggers overcome the barriers that I am talking about and remained very active. Phil (Windley): how have you done it?