Josh Porter, Bokardo.com has blogged about social design for 7-8
years. Is lead designer for Chi.mp, a next generation social network.
In August he started his own design company to design interfaces that
focus on enabling people to talk to each other. Main issues: how do
you get people to engage with your site. How do you get them to sign
up? He\’s had clients who got Techcrunched, had a spike, and then over
time they all leak out. How to provide value over the long term?
Five principles:
1. The Del.icio.us Lesson. Delicious let you have bookmarks and access
them everywhere. You could tag bookmarks, adding your own comments.
Tagging was new back then. Designers talked about subverting
hierarchical structures and folksonomies. But people were just saving
bookmarks for later. I tell all my clients: "Personal value precedes
network value" or social value. These are great tools even if your
friends don\’t use them. I ask: is your service/software valueable even