To Blog or Not To Blog (Because of Google+)

Kevin Rose, founder of, announced last night that he is forwarding his blog domain directly to his Google+ page, where he will be posting instead of blogging.

This is how he announced it on Twitter:

“Decided to forward to Google+. G+ gives me more (real-time) feedback and engagement than my blog ever did.”

I have about 10x fewer followers on Google+ than Kevin does, but I have found a very engaging community there. If I post something there, I seem to get several times more interaction than anything I do on Twitter, Facebook, LinkedIn, or my blog. I don’t want to lose my 8 year archive of blog posts, but I’m not sure I’ll keep blogging on WordPress outside of Google+.

Which Social Tool Generates Most Engagement?

David Shellabarger also did something interesting yesterday. He ran a “social experiment.” Here it is:

I announced that I quit my day job to do Android contact work on G+, Twitter, Facebook and Linked. (Its true by the way)

This effects my personal and professional life. So where did I get the most feedback? The votes are in, lets tally them up.

LinkedIn: 0 comments on status update, but 2 great recommendations from co-workers that I specifically asked a recommendation from.

Twitter: 11 @ Replies. 1 Job lead.

Facebook: 15 comments (including my mom), 11 Likes, 1 message, 0 Job Leads.

Google+ 20 comments, 24 Likes, 2 Shares, 2 posts mentioning me, 2 emails and 5 Job Leads.

Google+ is only 11 days old and has probably fewer than 3 million users so far. But it is an amazing site, attracting very interesting people, and the signal to noise ratio there is much better. Other social networks mash you up into one big stream. But Google circles makes it easy to compartmentalize your reading as well as your posting — limiting your content to the appropriate audience.

And that is why, in my opinion, the engagement is so much higher. Because the posts are far more relevant than other streams.

Are you on Google+ yet? What do you think? Do you think other bloggers will switch to just using Google+ like Kevin did?

9 thoughts on “To Blog or Not To Blog (Because of Google+)

  1. I won’t be abandoning my blogs. Advantages: (1) Categorization of blog posts (I see you do something similar). (2) ANYONE can comment (I use Disqus, which doesn’t require that you have a Disqus account to comment). (3) Widgets (although Google+ will presumably have them at some point). Why not do both – include a link to your blog post in Google+, and people can comment on either forum?

  2. Interesting post. But if you’re not a G+ member, then you can’t comment. (I tried to comment on your G+ page–to no avail.) People will do what they’ve always done when a new social media joins the fray: They adjust the settings of the social media du jour to multi-post to all.

    (BTW, I discovered your post through Twitter.)

    On a different topic, when I first read your post, I thought it to be funny that Twitter automatically changes links into a address, even if “” was shorter than the provided. Also, the post lost its meaning a great deal because we didn’t know what exactly he was forwarding.

    “Decided to forward to Google+.”

  3. Hey Paul,

    I saw that Kevin did this and while it didn’t surprise me, it seemed weird that he abandoned his blogging platform.

    As far as building a business, a blog is how you rank in search engines, social media is how you promote your content. They are separate and both rely on one another. Now I know Kevin is a little different than most online business people because he is established as an online figurehead. I just can’t see another business solely surviving on Google+.

    In reference to your point about the response you are seeing, I really think that can be attributed to the newness of the platform. People are still experimenting and playing around with the features and as such will be much more responsive initially trying to get the hang of things. In the long run we’ll see how it pans out.

    I like Google+, I think it has potential….Circles are awesome! I would still like to see some more innovation however which I think is coming, simply having a feed is just recycling Facebook and Twitter, let’s see something new!

  4. Yes, signal to noise ratio is good now. But whether it takes a few months or a couple of years, the quality of attention will reduce as the amount of content exponentially increases. Keep the blog to maintain your personal brand identity.

  5. I totally agree with this in terms of realtime engagement, Google+’s user base and the activity thereof, and intriguing possibilities from a roadmap / integration standpoint if you use multiple Google products (e.g. a Rapportive-style side Google+ tray providing context around individuals referenced within Gmail would be awesome).

    That said, I’m intrigued by developments at Posterous / Tumblr. WordPress feels old hat. Blogger? To be honest, I’ve been a Blogger hater / “other MC” for a long time, but the possibilities for Blogger / Picasa’s impending Google+ integration (see are BLOWING MY MIND right now. [No really, it’s like, WHOA, chocolate mashed up with a lightning storm with Hulk Hogan strangling supervillain wrestler Bane with his bare hands while watching a Ustream video of Gary Vaynerchuk cheering on the NY Jets at the very moment they win the Superbowl as champagne bottles explode covering the entire stadium in foam and a parade of pink elephants charges onto the field carrying Alexander the Great and his entourage of Sherpa warriors……… UM, I woke up in a tree this morning. On a horse.]

    Anyway, if we see strong integration possibilities into some big blogging platforms, (including Blogger) I still think a blog is a great place to “own” your content and express yourself in a more customized way as well as showcase your finest work and thoughts. With Google+, I believe our blogs will actually come to life as synchronous (rather than asynchronous) workspaces or “desks” where people can come find us when they need us. It will be getting away from the dusty museum mentality of our current blogging ecosystem and moving into something where we add some social to the sacrosanct — kind of like adding a great night club onto the front of the Museum of Modern Art in NYC. Sounds like a fun party to me.

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