My next Connect magazine article will focus on the power of online video in marketing and advertising. (I\’ve been working on it today.) So I was glad to discover this article quoting Leo Burnett\’s Chief Creative Officer saying YouTube is the ideal advertising platform of the future.
A million things have gotten in the way of my blogging during the last month. But I haven\’t completely disappeared. I\’m working on some lengthy and thoughtful posts about subscription business models, company culture, web site usability (and how overlooked it is), building community online, an update on Provo Labs incubator portfolio, and more. I have several in draft mode right now.
Downloadable music and video purchases helped propel U.S. consumer spending on content to $2 billion in 2005, a 15 percent increase from 2004, writes MediaPost, citing new research by the Online Publishers Association. In 4Q05, spending reached $534 million – a record, and 13 percent more than the $472 million in 3Q04.
An interesting post on Google and attention data. I wouldn\’t have noticed this except that Phil Burns tells me the next two big frontiers for Provo Labs should be identity and attention.
28 Magazines are participating in Google auctions for print ad space.
Please let me know if you try this or know anyone who has. I heard the early tests were disappointing, but Google is not about to give up….