YouTube hailed as advertising medium of the future – vnunet.com

YouTube hailed as advertising medium of the future – vnunet.com

My next Connect magazine article will focus on the power of online video in marketing and advertising. (I\’ve been working on it today.) So I was glad to discover this article quoting Leo Burnett\’s Chief Creative Officer saying YouTube is the ideal advertising platform of the future.

WebEvident Offers PPC Management

WebEvident, one of Provo Labs portfolio companies, provides SEO technology that is used by companies around the world to manage their keyword optimization strategies and improve their search engine rankings. But recently we\’ve added Analytics Based PPC Management to the mix of services.

Coming Soon…

A million things have gotten in the way of my blogging during the last month. But I haven\’t completely disappeared. I\’m working on some lengthy and thoughtful posts about subscription business models, company culture, web site usability (and how overlooked it is), building community online, an update on Provo Labs incubator portfolio, and more. I have several in draft mode right now.

Content Spending Reaches $2B

Content Spending Reaches $2B, Q4 a Record $534MM

Downloadable music and video purchases helped propel U.S. consumer spending on content to $2 billion in 2005, a 15 percent increase from 2004, writes MediaPost, citing new research by the Online Publishers Association. In 4Q05, spending reached $534 million – a record, and 13 percent more than the $472 million in 3Q04.