Some people are born with great names and others have great names thrust upon them. In the 1960s when I was given the name \”Paul Allen\” it was an ordinary name. But thanks to the dynamic duo of Microsoft\’s Bill Gates and Paul Allen, the name is now famous.
But what do you do if you want to be found online, but you can\’t possibly stand out like the rich and famous person with the same name? Or what do you do if you have a name like \”John Smith\” that is so common that it can\’t possibly stand out?
Thanks to SoloSEO.com, a new web-based search engine marketing project management system, for pointing me to this excellent post from a Seattle SEO firm about how to get more incoming links. I have used some of these ideas before, but this post describes a more comprehensive and useful approach than any internal search strategy my teams have employed to get links. I highly recommend this.
Chris Loch of whatisyoursecret.com spoke at the Provo Labs Academy recently.
Chris\’s main point is that a very important part of internet marketing is capturing email addresses from customers so that you can follow up with them with useful information and offers. He kept saying, \”the fortune is in the followup.\”
Tomorrow (Thursday, November 15th) I\’ve invited 6 excellent internet marketers to do a rapid-fire 90 minute panel discussion on internet marketing tactics that work. I\’ll throw out a tactic (I have scores of tactics to choose from) and then ask if they have ever tried this tactic and if so, how successful it was. We\’re going to record the program, and, if they give permission, we may create a transcript of it and make it available online.
Every Friday at noon, our Provo Labs Academy members get together to discuss all the latest internet marketing news. I have promised to read MarketingVOX every day and to visit all the new web sites and try the new tools that affect internet marketing. Then I\’ll lead a discussion about each one, we\’ll talk about who is going to test the various new channels and report back on them in a subsequent meeting.
For years I\’ve been setting up daily metrics spreadsheets for companies that I own or consult for. I have learned how critical it is to 1) set goals, 2) track results every day, 3) look for new channels continually, 4) and test new creative regularly.
When a startup company looks at a mature internet company\’s analytics and daily spreadsheets, it can be overwhelming.
I\’m in Hawaii on business, and don\’t have time for any thoughtful posts, but here are a few items that I will be exploring more in depth later:
- Amazon is introducing a pay-per-click network called ClickRiver. Internet marketers need to try this, but it\’s in beta right now.
Okay, I\’m just keyword stuffing my blog post, to see how many visitors I get by using these keywords in my title. These are all very hot keywords according to Google Trends.
Here are the trends for MySpace, YouTube, and Wikipedia.
If you can afford to stop working for part or all of the next three days, you can hear from dozens of the most successful online marketers in the industry–for free and from the convenience of your own home or office.
(Or you can sign up for $99.95 and get access to more than 175 online presentations–that\’s one a day for the next 6 months.)