I remember how press releases during the bubble could make stock prices jump like crazy. Once, a press release went out to announce that SkyMall was partnering with MyFamily.com. Dick Eastman noticed the stock price jump immediately. Here is an excerpt from my personal notes database:
It\’s hard to stay current as an internet marketer. There are new options and channels to test every week. I quiz my BYU students every week on all the MarketingVOX headlines for the week, and literally every week there are new ways to spend online advertising dollars. The question is, which new channels and tactics will be profitable, and which will be a waste of time?
My friends at Copper Rain Productions are offering a free seminar on how to use video to generate more leads, more customers, and more sales. Here is the info from their web site. Click here for more info and to RSVP.
What: Seminar: Show More. Tell More. Sell More.TM
When: Thursday, October 19th, 2006 from 4:00 to 5:00 p.m.
Where: Orem (Specific location will be provided to those who RSVP)
As important as it is to increase clickthroughs from your Google/Yahoo/MSN keyword campaigns by using Dynamic Keyword Insertion, it is even more important to match each one of those ads with a customized landing page that will maximize your conversion rate.
Here\’s a good article that lists 11 things you can do to improve your landing pages.
Janet Meiners posted today about Google\’s Dynamic Keyword Insertion. Using it she increased her company\’s Google paid clicks by seven times in one month, without increasing her keyword bid prices. She and I both learned this fantastic technique from Jim Ericson (now a VP at Move Networks, another innovative Utah company). If you are doing paid search marketing, you can\’t live without this technique. Thanks, Jim.
I wrote an article for Connect Magazine\’s September issue about skating to where the puck is going, not to where it has been, and I specifically addressed online video. I encourage companies to rush into online video, to take advantage of this new trend, and gain a competitive advantage by being an early adopter.
I\’m starting my internet marketing class today at BYU. It\’s Bus M 457. The class is Thursdays from 3:30 – 6:20. There are currently 29 students enrolled and room for more.
Yes, this is an advertisement.
It\’s an invitation for you to bring your startup company to the new Provo Labs Academy, where you will learn dozens of important internet marketing tactics that can help you find more success for your business.
In September, a new office building will open in Provo with space for dozens of small startup companies. It is adjacent to BYU on Ninth East, across from the Creamery on Ninth. If you like the BYU Dairy chocolate milk (best tasting in the world) you will love moving your small business into our new space.
While I was on vacation last week, I caught a USA Today article (I love USA Today) entitled \”Using Blogs for Buzz\” by Kim Hart. You can find her original article about getting bloggers to write about your product on the Washington Post web site.
When Nokia Corp. released its camera smartphone last fall, the marketing campaign cut back on news releases and flashy ads. Instead, the company sent sample products to 50 tech-savvy amateur bloggers with a passion for mobile phones.
One of the fastest ways to build a high-traffic revenue-generating content-based web site is to get permission from hundreds of bloggers to syndicate their blog. Most bloggers write for the love of it, more than for money. So companies that syndicate have a great opportunity to pick up a lot of traffic at no cost to them.
I\’ve been syndicated recently by a blog network called The Money Blogs, and they\’ve asked me to link to them, so I am.