I should have done this a while ago, but I just did some research on 6
of the top blog search engines. They are listed below and sorted by
Memo: Pay Per Click Help Available
To: Business Owners of the World
From: Paul Allen, Instructor of Internet Marketing at Brigham Young University
More than fifty students have enrolled in the Internet Marketing course
at BYU this fall. In an effort to give each student hands on experience
with internet marketing, I am hoping to find businesses who will let us
set up and run their first pay-per-click keyword marketing campaign for
My goal is to have at least a $100 budget for each student or student
A reader sent me this link,
which really surprised me. I guess I haven\’t seen TV commercials for a
long time since I use a PVR and skip all commercials all the time. So
it shocked me to learn than 51% of all TV ads include a URL, up from
18% in 1998.
This fall, I\’ll be teaching BusM 457, a 3 credit hour class on Internet Marketing. My name isn\’t listed in the course catalog, and only 4 people have enrolled so far. If that doesn\’t change, and if we don\’t get at least 15 students, I\’ll be embarrassed and BYU may not hold the class. Don\’t let this happen.
I really like Google Adwords.
Several hundred thousand companies now bid on keywords using Google AdWords.
A recent interface change makes it easier to select additional keywords. A previous change made it possible to change the maximum bid for each keyword individually.
I like what Google is providing for advertisers.
I\’ve never met a bigger fan of MarketingSherpa
than myself. I\’ve read hundreds of their case studies, attended their
conferences, and purchased many reports. But the latest report on Landing Page Design
(which I\’ve merely glanced through while two of my marketing guys are
reading it cover to cover) may be the first product I\’ve ever been
The reason is this: I\’m a huge fan of the ClickMap feature of
SiteCatalyst. In fact, years before they added Click Map to their
Tuesday, June 7th from 2-4 pm I\’ll be giving a two hour seminar on search engine marketing, with a focus on search engine optimization. If you live near Utah County and want to attend this, please email Kateygreat \”at\” gmail.com. We probably have room for 5-6 more people.
Another milestone for the distruptive VOIP company with headquarters in Luxembourg. They have also recently announced two more premium services, Skype Voicemail and SkypeIn.
As I have said many times before, the most powerful internet marketing tactic of all is to give away something valueable and free. Successful business models will then monetize the huge audience you attract with premium or add-on services or advertising revenue, a la Google.
Google\’s gaggle of Ph.D.s has added another yet intelligent twist on search engine marketing. Google\’s new Budget Optimizer will manage your keyword bids in order to get the highest number of clicks possible given your AdWords budget.
LogoWorks, a fast growing Utah company that just hired one of my friends as VP Marketing, has launched what I think is one of the best and most clever marketing campaigns I\’ve seen in a long time. In conjunction with Entrepreneur magazine, they are trying to find the Ugliest Logo in America. Everyone who enters the contest is a perfect potential customer for the company.
LogoWorks has one of the most innovative, internet-enabled business models I\’ve seen, and mark my words, they are going places.