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Category Archives: Internet Marketing Tactics

Has This Page Been Indexed by Google?

Have you ever wondered if a particular page on your web site has been indexed by Google so that Google users can find it?

It\’s easy to find out. Here\’s how:

1. Download the Google toolbar (if you haven\’t already.)2. Under options, click Page Info Menu.3. Now, go to any web page.4. Use the Page Info Button on the toolbar menu (the blue circle with an \”i\” inside) and select \”Cached Snapshot of Page\”

If Google has already indexed this page, you\’ll see a snapshot of what the page looked like when it spidered your site.

5 Most Valuable Services Most Entrepreneurs Can\’t Afford

I was very fortunate to be involved from the beginning of Ancestry.com: an internet startup that achieved positive cash flow (by July 1998) before raising outside capital. This required some self-funding, bootstrapping, and using all the online marketing tactics that we could discover. It also helped that we sold annual subscriptions to our online databases. We would collect the money up front, but recognize the revenue over a full twelve months. So we achieved positive cash flow well before we reached profitability.

User Generated Content and \”Tagging\”

I blogged in December about how fast growing web sites are often fueled by user content. Users post content, which attracts more users (as search engine index this content), who in turn post more content.

Today I discovered a new Idealab company called Insiderpages that is focused on the local yellow pages market. All the local listings are created by users. "The yellow pages written by friends", it says. Launched in November, the site has a 1 week Alexa ranking of 50,000, which is excellent for such a new site.

Fastest Growth Sites Are Built on User Generated Content

One of the most powerful ways to develop web site traffic is to enable your users to share their content through your web site with others–to create community around user generated content.

Many of the fastest growing web sites of all time did this (or do it now): MyFamily.com, eBay, GeoCities, Xoom, Homestead, MySpace, Epinions, Hotshots, LinkedIn.com, Meetup.com, Friendster, and more.

Using Credit.net for Sales Leads

I\’ve been fortunate in my career to have a business partner, Dan Taggart, who is an expert salesman. In the early 90s, every computer and bookstore that he visited agreed to carry our products. As a telemarketer he is superb. Once when our in-house sales reps were only closing about 20% of incoming calls (to upgrade to our newest CD ROM product), to demonstrate how it should be done, he took 17 consecutive calls and closed 100% of them.

Omniture Co-Founder Spoke at BYU

John Pestana, co-founder of Omniture, the world\’s leading provider of enterprise-level web analytics, lectured on the importance of web analytics at BYU earlier this month. (View his entire lecture here)

As John said, this is a hot field. Anyone who studies and masters marketing and web analytics can do extremely well as an internet entrepreneur or key player for a larger ecommerce concern.

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