How much would you pay to be able to run an instant poll where you get responses to any question from 1,000 diverse people within about an hour? If you are an entrepreneur or marketer or business owner, you know that knowing what prospective customers think and need and want is essential. You need good,Continue reading “Today Only: $2,000 in Free Real Time Market Research”
Category Archives: Market Research Statistics
What Love Songs Did Your Parents Love?
I am running a survey tonight on We’re Related (a family-oriented Facebook application with 17 million monthly users) to find out if people know the love songs their parents loved. Given our modern obsession with music, I find it interesting that only 7% of the respondents say they do. (See Survey Results) Come to thinkContinue reading “What Love Songs Did Your Parents Love?”
Does Product Loyalty Run in Families?
Last year, as FamilyLink.com’s product strategy and business model were becoming more clear, we realized again that in many ways, the family is the center of the economic universe. So many consumer purchases are really made within families. Think about the mortgage, the car payment, educational expenses, travel, health-related spending, consumer electronics, and gifts too.Continue reading “Does Product Loyalty Run in Families?”
Google Share of US Searches Up to 65% in April · MarketingVOX
Quantcast Getting Better and Better
I\’m a huge fan of Quantcast. I\’ve blogged before that it may be the best free tool for online marketers.
And now it\’s even better.
Two weeks someone showed me that whenever you are looking at a web site, to see how much traffic it has, that there are two arrows that PREVIOUS and NEXT, so if you are looking at the 100th most popular web site, you can click on NEXT and see the 101st most popular.
Music On Cell Phones
Last night I was told about a great site for buying cell phones online called letstalk.com. So I checked it out and they do seem to have most phones and most carriers, so a lot more options than you typically see. They offer referral bonuses as well. My friend got a free Blackberry Pearl and loves it.
Understand Your Customer Better Than Anyone Else
Our top priority at World Vital Records is understanding our customers needs. A VC friend told me recently that if you choose a market and understand your customers\’ needs better than anyone else, and meet those needs, that you will be successful.
22% of Online Advertisers Also Doing Mobile Marketing
I found this a little hard to believe–both the percentage of companies supposedly doing mobile marketing and also the overall advertising budget for mobile marketing.
A study this month from JupiterResearch found 22 percent of companies advertising online also are doing mobile marketing. Overall, the study predicted, mobile ad spending would more than double – from an anticipated $1.4 billion this year to $2.9 billion in 2011.
What Web Sites Do Mobile Phone Users Use?
Comscore and Telephia have teamed up to offer data about web sites that are being visited by mobile web users.
In their first report, Comscore and Telephia show some interesting data about mobile web use. It looks like checking weather is very popular.
Top 5 Uses of Mobile Search
Nice article on why marketers should care about local/mobile search:
According to the article, the top five uses of mobile search are:
1. Maps and directions
2. Directory listings
5. Local movies