Business Week Top 25 Under 25

BusinessWeek.com is highlighting 25 of the best young entrepreneurs in the country on its web site this week.

One of the nominees is Utah\’s own Cammon Randle of Copperrain Productions. The company does \”promotions, training videos, and creative shorts \”. He is 25 and is a member of the Provo Labs Academy, along with his wife Lorri.

The best traffic driving press release I\’ve seen in a LONG time

I remember how press releases during the bubble could make stock prices jump like crazy. Once, a press release went out to announce that SkyMall was partnering with MyFamily.com. Dick Eastman noticed the stock price jump immediately. Here is an excerpt from my personal notes database:

$31,000 in Prizes at BYU Student Entrepreneur of the Year Competition

Kevin Willeitner, one of my BYU Internet Marketing students asked me to blog this:

Student entrepreneurs now have their change to win a little money to put into their business. The Collegiate Entrepreneurs\’ Organization of BYU is now accepting applications for the 2006 Student Entrepreneur of the Year. So far, they are planning to give out a total of $31,000 to the winners with $12,500 going to first place. Contestant get prizes all the way down to 12th place, so the chances of winning something are quite good. Last years winner was Jayson Edwards of J-Dawg\’s (a small hot dog shack on the edge of the BYU campus.)

Here is the official BYU Student Entrepreneur of the Year website.

Influencing Key Influencers

While I was on vacation last week, I caught a USA Today article (I love USA Today) entitled \”Using Blogs for Buzz\” by Kim Hart. You can find her original article about getting bloggers to write about your product on the Washington Post web site.

When Nokia Corp. released its camera smartphone last fall, the marketing campaign cut back on news releases and flashy ads. Instead, the company sent sample products to 50 tech-savvy amateur bloggers with a passion for mobile phones.

Getting Offline PR

I\’ve been doing internet marketing so long that sometimes I forget about all the pre-internet marketing possibilities that exist to help companies grow. I started a Library Science Masters Degree at BYU before dropping out to run Infobases. I used to have dozens of extremely valuable reference books in the BYU library that helped me with direct marketing, public relations, and media planning/advertising. So I\’ve been digging in my 1990s knowledge base to see what sources I can draw from now to help promote a new product.

How PR is Helping FundingUtah.com

Many internet entrepreneurs I know (myself included) are pretty content sitting at the computer most of the time doing research and figuring how to generate traffic, improve web site design and conversion rate, and study web analytics to determine what to do next. We use the web for hours a day to do research on what everyone else is doing. Then, relying primarily on email and instant messaging, we can efficiently communicate hundreds of times per day with employees, customers, partners, etc.

Telling the Story–Why Startups Need PR

The first thing I do when learning about a new company is check its Alexa ranking. The second thing I do is visit the web site and click on Press Room. I want to see what the company has been doing lately. Then I often look at the In the News section to see what media coverage they might be getting and I like to read about the management team and investors.