When I Need Help With PPC

A recent MarketingSherpa report shows that more than half of online sales at high-growth e-commerce sites come from search engine marketing (that includes PPC and SEO). Here\’s a quote:

According to MarketingSherpa 2006 study data, high-growth ecommerce sites get 19% of their overall traffic from search engine optimization (SEO) and 32% from paid search ads. That\’s 51% of ecommerce site traffic driven by a handful of search engines.

WebEvident Offers PPC Management

WebEvident, one of Provo Labs portfolio companies, provides SEO technology that is used by companies around the world to manage their keyword optimization strategies and improve their search engine rankings. But recently we\’ve added Analytics Based PPC Management to the mix of services.

Keyword Density Tool in Firefox

I just discovered a new feature of Firefox that I love. You can right click on any web page and choose \”Show Keyword Density\” and type in any keyword or phrase, and instantly see a nice keyword density report that covers Title, Meta keywords, Body, Headers, Links, Bold, and Meta description.

Having this functionality embedded in the browser will be a real time saver for SEO-saavy web designers and copywriters. Kudos to the person that added this feature to Firefox.

Why you have to rank #1 in natural search engine results

Jakob Nielsen\’s latest newsletter
reports on a study that shows that a huge percentage of people click on
the #1 search result and a much smaller number click on #2. Search
engine optimization is extremely important in your internet marketing
strategy. Long term, it is even more important than your pay-per-click
strategy, since natural search delivers 6 times more sales than paid search.