Email marketing was the No. 1 medium, cited by 56.8% of respondents as being a realistic part of their 2010 media plans, followed by social networks (56.3%), keyword search (49.7%), radio (42.2%), magazines (42.1%), online display (40.5%), event sponsorship (36.9%), rich media display (35.5%), direct mail (34.7%), regional TV (32.8%), regional newspapers (31.7%), out-of-home (31.2%),Continue reading “MediaPost Publications Study Finds Social Nets ‘Realistically’ Near Top Of 2010 Media Buying Plans 09/10/2009”
Category Archives: Uncategorized
More Than 56% of Media Buyers Say Social Network Presence is a Top Priority in 2010
Social networks may still seem like an emerging medium, if an ad medium at all, on some parts of Madison Avenue, but a new report on the media buying plans of advertisers and agencies indicates that having a “presence on social networks” is one of the top priorities of their media plans for next year.Continue reading “More Than 56% of Media Buyers Say Social Network Presence is a Top Priority in 2010”
MediaPost Publications Report: Tuesday Super For Facebook Brand Pages 09/09/2009
via mediapost.com I was pretty impressed with this social CTR chart until I read how it was calculated. ” The company comes up with its estimate by assuming that about one-twelfth of the total Facebook audience is online at any given time, available to see a message.” To me, that simple assumption invalidates the entireContinue reading “MediaPost Publications Report: Tuesday Super For Facebook Brand Pages 09/09/2009”
65 Million People Used Facebook from Mobile Devices in August
About half of its 250 million monthly users worldwide log-in everyday. About a quarter, or 65 million, used the site from mobile devices in August, according to Henri Moissinac, director of Facebook Mobile. That more than three times what it was in December, when 20 million users were using Facebook through apps and the company’sContinue reading “65 Million People Used Facebook from Mobile Devices in August”
MediaPost Publications–Congress Asked To Limit Online Data Collection 09/02/2009
A coalition of privacy groups and consumer advocates are calling on Congress to limit companies’ ability to track Web users and serve them targeted ads. “Today, information from consumers is collected, compiled, and sold secretly, all done without reasonable safeguards,” the groups said in letters sent Tuesday to lawmakers on the House Commerce Committee. TheContinue reading “MediaPost Publications–Congress Asked To Limit Online Data Collection 09/02/2009”
Gmail Nudges Past AOL Email In The U.S. To Take No. 3 Spot.
Good thing Gmail is out of beta. It is now the third largest Web mail service in the U.S. In July, Gmail nudged past AOL Email with 37 million unique visitors compared to 36.4 million for AOL, according to comScore estimates. (Gmail is the orange line in the chart below). That puts Gmail within sightContinue reading “Gmail Nudges Past AOL Email In The U.S. To Take No. 3 Spot.”
Report: $78 billion in TARP Funds “Given” to Banks
The latest entry at Crashopedia is a partial transcript of a video interview from yesterday where Congressional TARP Oversight chairwoman Elizabeth Warren reveals the astonishing fact that Secretary Paulson misled her, the public and Congress about what equity and warrants the government got when it invested the first $350 billion in TARP funds into largeContinue reading “Report: $78 billion in TARP Funds “Given” to Banks”
The Senator Who Saw This Coming
Newsweek has a great article in the April 13th edition called, “The Senator Who Saw This Coming.” It is a brief interview with North Dakota Senator Byron Dorgan, about his effort to regulate exotic derivatives back in 1994. I met with one of Senator Dorgan’s key staffers on a trip to Washington, DC inContinue reading “The Senator Who Saw This Coming”
Oh My Gosh, Facebook Is For Families
On Feb. 2nd, InsideFacebook reported that the fastest growing demographic on Facebook is women over 55. In just the past 120 days, usage of Facebook by women over 55 has grown by an astonishing 175.3%. Our team at FamilyLink.com is particularly excited as social networks attract older users because our mission is to connect familiesContinue reading “Oh My Gosh, Facebook Is For Families”
Why The Bailout Should Not Happen: Time Magazine
Like you, I have been alarmed by what is happening in Washington and on Wall Street.
I have spent many hours over the past few weeks trying to understand the causes of the financial crisis that the world is facing today.
I\’ve purchased 4 books on the subject, researched extensively in the Congression Record from 1994 on, studied what Warren Buffett and Charlie Munger his partner have been saying about derivatives for years, and more. I am trying to understand root causes and possible solutions. And I have come to the firm conclusion that the proposed bailout will cause even more problems than it is trying to solve, and that it would be the biggest step towards socialism this country has ever taken (and we have taken lots and lots of little steps.)