During nearly 20 years of marriage I think on two or three occasions my wife and I have discussed the laundry detergent that she uses. As a pragmatist, I have often come across less expensive generic detergents, which she refuses to use. I can\’t even get her to try anything else, even once!
Category Archives: Viral Marketing
Social Networking Strategy for Utah Companies
I recently organized a Facebook group called Utah CEOs with a Facebook Strategy. Now I wish I had named it better. It should be something like Utah Executives who Have or Want to Have a Social Networking Strategy. The first event had more than 30 attendees. One of them blogged a summary of the Facebook Strategy lunch that we held this week, and said it was very worthwhile.
Facebook Strategy Lunch for Utah Executives
I organized a Facebook Group for Utah CEOs who have a Facebook strategy or want to develop one. I wish I could change the name of the Facebook Group, but Facebook doesn\’t allow that. I can see why. What if someone set up a group called \”Mothers Against Drunk Driving\” and got a million members, and then arbitrarily decided to change the name of the group to \”We Love Beer.\” The creator of a group can control a lot of things, but can\’t change the name after people have joined it.
Catching The Geni That’s Out of the Bottle: Introducing FamilyLink
On January 16th, an amazing, innovative, well-financed company (especially now, after raising $10 million!) launched a brilliant, web 2.0 based online family tree building tool called Geni..
The Long Term Cumulative Impact of Guerilla Marketing
In December a panel of internet entrepreneurs shared their stories and their keys to success with my BYU marketing and Provo Labs Academy students.
One young woman told how she had teamed up a few years ago with her brother to start an ecommerce site, selling a very unusual niche product. They did almost $1 million in revenue last year.
One student asked her how long it took for her sales to take off initially. Her answer surprised me: she worked for an entire week before she had her first sale.
Grudgingly Accepting Defeat, Utah Fan Devin Thorpe Sings BYU Fight Song on YouTube
Move over, William Hung!
Utah\’s own Devin Thorpe has posted a video of his incredible rendition of the BYU Cougar Fight Song.
I think you\’ll enjoy Devin\’s video even more if you first relive the excitement of the final seconds of the BYU victory over Utah. Check out this YouTube video that someone show from the stands.
MyFamily.com Alexa Chart
It is interesting to look at the 5-year Alexa chart of MyFamily.com–a web site that was a high-flying pioneer in user generated content, photo sharing, free voice chat, and viral marketing; but which has been neglected in both development and marketing for nearly 5 years.
Influencing Key Influencers
While I was on vacation last week, I caught a USA Today article (I love USA Today) entitled \”Using Blogs for Buzz\” by Kim Hart. You can find her original article about getting bloggers to write about your product on the Washington Post web site.
When Nokia Corp. released its camera smartphone last fall, the marketing campaign cut back on news releases and flashy ads. Instead, the company sent sample products to 50 tech-savvy amateur bloggers with a passion for mobile phones.
YouTube hailed as advertising medium of the future – vnunet.com
YouTube hailed as advertising medium of the future – vnunet.com
My next Connect magazine article will focus on the power of online video in marketing and advertising. (I\’ve been working on it today.) So I was glad to discover this article quoting Leo Burnett\’s Chief Creative Officer saying YouTube is the ideal advertising platform of the future.
Seth Godin Live
Last Thursday in New York I heard Seth Godin
in person for the first time. I\’ve been learning from him for many
years, ever since I read \”Permission Marketing,\” which is still my
favorite Seth Godin book — a must read for anyone doing business in
the age of web sites and email.
I like a lot of things about Seth. For one, he is a family man. A
friend of mine tried to get him to speak at a Utah convention, but he
rarely travels west of the Mississippi — it takes him away from his
family for too long. I really enjoyed his presentation.
