May I help you grow your business with powerful internet marketing tactics?

Yes, this is an advertisement.

It\’s an invitation for you to bring your startup company to the new Provo Labs Academy, where you will learn dozens of important internet marketing tactics that can help you find more success for your business.

In September, a new office building will open in Provo with space for dozens of small startup companies. It is adjacent to BYU on Ninth East, across from the Creamery on Ninth. If you like the BYU Dairy chocolate milk (best tasting in the world) you will love moving your small business into our new space.

Google Spreadsheets

I\’m encouraging every Provo Labs portfolio company to set up a shareable Google spreadsheet to keep track of daily web statistics. One of the keys to success in an online company is to look at very simple web stats every day to find opportunities and problems. For example, someone needs to look every day at the top referrers to your web site and the top search terms that are bringing you visitors. Every domain that sends you traffic becomes an important part of your company\’s ecosystem. These partners need to be watched, tended, encouraged, and rewarded.

Omniture IPO!

I\’m so happy for everyone associated with Omniture for successfully completing its IPO today. The shares opened at $6.50 and ended the day up slightly at $6.53 per share. Visit Yahoo Finance for more. This high tech IPO is a big deal for Utah, which needs more IPOs. And Omniture now has a war chest to help it maintain its leadership position in the web analytics space.

You Should Do Usability Testing

Jakob Nielsen in 1997 wrote an essay on why every amateur web designer should do usability testing, at least with a couple of people.

Sit down with someone and watch them try to do something with your web site.

In 2000 he did a statistical analysis on why watching 5 users is enough to get almost all of the usability testing problems out of the way.

Zoovy: Rapid Response to New Opportunities

I have a friend who uses Zoovy for her e-commerce system. That is the only way — until today — that I had heard of the company.

But today I was very impressed to discover that they have already integrated their e-commerce services with Google Analytics, Google Base and Google Site Map.

My friend really likes Zoovy. Now I can see why.

Hitwise vs. Comscore

I am going to subscribe to either Hitwise or Comscore in the next couple of weeks. For many years I used Media Metrix, Nielsen Netratings and then Comscore. I liked all of them, but in the end I used Comscore most because its data covered the top 10,000 sites each month.

Hitwise covers 500,000 sites in 160 industries. I\’ve never used it before, but I\’m tempted to use it.

Has anyone out there used both Comscore and Hitwise? If so, can I talk with you and ask you about the relative strengths and weaknesses?